EasyJet

Easyjet

Insight

Our job at Elan Edelman?
Building brand PREFERENCE with easyJet’s clients by developing experiences and arranging meetings between the easyJet team and key journalists.
Working on brand RECOGNITION for the 30% of the French who have never flown easyJet by setting the company apart in a much crowded environment through B2C and corporate angles.
Establishing TRUST by organizing events for the regional press, one-on-one interviews, and through a program of meetings and press trips for the journalists and influencers.

 

Creativity

Elan Edelman provides fully integrated consulting for easyJet in order to grow the brand’s share in  lifestyle media, while consolidating its corporate communications by broadening its spectrum of intervention.
Our 360° consulting comes in three forms:

  • Executive coaching: one-on-one interviews, program of regional meetings…
  • Brand communication: announcements of new routes, press trips for journalists and influencers, a partnership with the BHV department store for the launch of the “Why Not?” campaign, with a dedicated display and an event organized especially for influencers…
  • Issue management and crisis communication on issues such as Brexit

Results

Our strategy enabled us to work our way into the lifestyle press and provide easyJet with a new circle of influence, with relationships with over fifty bloggers and influencers. At corporate level, our meeting program helped the brand obtain a series of feature articles, such as this four-page portrait of its CEO, Carolyn McCall, in Challenges.